Adidas is one of the most expensive sports brands on the planet who has estimated net worth of $6.8 billion US dollars. The company has over 60,617 employees worldwide. Kasper Bo Rorsted is the Chief Executive Officer of Adidas. The company is known for selling sportswear, apparel, accessories, and shoes for both male and females.
Adidas is a Multinational sportswear corporation based in Germany which was founded in 1924, named as Gebrüder Dassler Schuhfabrik. Later in 1949, the company was renamed and registered as Adidas. Adidas is headquartered in Herzogenaurach. Adidas has a global market reach and, is considered as the most popular and expensive but loved sports brand in the world.
In 2016, Adidas accused fellow rivalry Sketchers of duplicating their brand’s replicas like “Springblade”. Sketchers were also accused of stealing Stan Smith’s design.
Adidas also has to see a lot of criticism in its journey to become the biggest brand on the planet. They have received a lot of hate, over their designs and size charts.
Adidas supports a healthy active lifestyle and encourages its users to feel comfortable while doing so.
The company was originally founded in 1924 but became popular after its name change in 1949. Despite being an expensive sportswear brand, Adidas was able to reach success because it’s amazing quality and exclusive designs.
Everyone from Rihanna to Neymar Junior has modeled for Adidas. Pretty much every Hollywood celebrity has appeared in the brands and has been pictured wearing the brand. All sports stars swear by Adidas and its products.
Adidas is known for making all kinds of sports and fashion products, from apparels, Footwear, sports equipment and toiletries like perfumes, deodorants etc. Adidas has also three other successfully running subsidiaries like Runtastic, Matix, and Reebok.
Just name or watch any sport and you with find your favorite sports star wrapped around the excellence and comfort of Adidas’s footwear and apparels. Adidas’s apparel range mostly consists of casual wear like hoodies, pants, jackets, legging, and t-shirts. The first ever Adidas apparel was created in 1967, which was named as the Franz Beckenbauer tracksuit. The biggest reason for Adidas’s international success can be considered as its marketing strategies.
Adidas is ‘all in’ when it comes to its slogans and global advertising. They hire the biggest sports of the target audience, to reach their hearts and mind.
Adidas also features in multiple virtual reality games like ‘Sony PlayStation: Adidas power soccer and Commodore 64’, ‘Daley Thompson’s Olympic Challenge’, and ‘Amstrad CPC: Adidas Championship Football’ etc.
In 2016 Adidas was honored with the ‘CORPORATE HUMAN RIGHTS BENCHMARK’. Earlier this year, they were included in Global 100 Index of ‘100 Most Sustainable Corporations in the World’ for the 13th time. The company is known encouraging green and better environment.
How much is Adidas Net Worth in 2017
Adidas has an estimated net worth of more than $6.8 Billion US dollars as of 2017. Adidas also makes millions from the sales of its other subsidiaries like Reebok. Adidas’s apparel collection is also considered as a popular fashion brand, which also helps in fueling its net worth.
Adidas is without a doubt one of the most well-known sports brands in the world. Adidas has an experience of over a century in creating some of the most beautiful and amazing sportswear collection, which kind of make them the expert and pioneers in the field. They can be held responsible for adding a flavor of fashion in Sports, which has definitely helped in transforming the fields into a glamorous place.